New Advertising and Marketing Standard – Effective May 1, 2025

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The Board of Directors approved a new Advertising and Marketing Standard at their March 2025 meeting.

The new standard will take effect on May 1, 2025.

The previous Advertising Standard will be rescinded on May 1, 2025. 

The new standard must be followed by all physiotherapists and physiotherapist residents.

Please take some time to familiarize yourself with its requirements.

All About Our Updated Standards

In this blog post, we explore the importance of standards and why we’re updating them.

We also give you a big-picture look at our phased approach – and explain how you can get involved.