Social Media Principles for Physiotherapists

Whether in-person or online, physiotherapists must communicate with patients, colleagues and the public respectfully, honestly, and professionally.

They are also expected to maintain professional boundaries, patient privacy and confidentiality.

Before you post on social media, ask yourself: Would I do this IRL (in real life)?

A review of the recent case law shows that while health-care providers have a constitutionally protected right to freedom of expression, this right is subject to limits. Even when PTs are posting in a private capacity, the post can be subject to regulatory action if there is a negative impact on the profession or the public. When considering whether social media posts are appropriate, a regulator will analyze and consider several factors. The regulator must also consider the substance of the posts, such as if they contain misinformation, offensive language, or do not contribute to public discourse.

Some factors a regulator will consider when doing a contextual analysis of a registrant’s social media activity include:

• Did the conduct negatively impact the profession or the public interest? If so, to what extent?
• Does the individual identify themselves as a health-care provider?
• What is the substance of the message?
  • What is its tone, content or purpose?
  • Are statements true or fair?
  • Does it contribute to public discourse about an issue?
  • What impact does it have on the reputation of the profession?
  • Does it contain misinformation or offensive language?
• What is the extent of the publication? What is the size and nature of its audience?
• Is the communication in breach of College standards?

Supporting Education

The College created the following resources to help physiotherapists understand their professional obligations when using social media.

College Standards and Legislation

Physiotherapists must ensure their social media posts adhere to College standards and relevant legislation.