Advertising Standard

1.  Authority and Responsibility

2.  Truth in Advertising

3. Advertising Content

  • Advertisements must only contain information about services for conditions that the physiotherapist is competent to diagnose and to treat.
  • Advertisements must not state or imply a guarantee of treatment results.
  • Advertisements must not contain any direct, indirect, or implied testimonials or endorsements.
  • Advertisements must not contain references to third-party websites or publications that carry testimonials or endorsements of physiotherapists.

4. Claims of Superiority

  • Advertisements must not state or imply that a physiotherapist’s services are better than those offered by other physiotherapists.  
  • Advertisements must not state or imply that a certain brand or product is better than others.

5.  Advertising about Prices

If an advertisement offers discounted prices for packaged or bundled services, it must clearly state that there is still the option to buy one service at a time. It must also make it clear that there is an option to receive a refund for unused services.

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Legislative Reference

Ontario Regulation 388/08 under the Physiotherapy Act, Professional Misconduct: Section 1, paras 1 and 25

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    Approved Date: September 21, 2016

    Effective Date: January 1, 2017