What is OK and What is Not OK to Include on Physiotherapist Websites

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This is OK

  1. Advertisements must only contain information about services for conditions that the physiotherapist is competent to diagnose and to to treat.
  2. Advertisements must not state or imply that a physiotherapist's services are better than those offered by other physiotherapists. Advertisements must not state or imply that a certain brand or product is better than others.
  3. It is OK to use photographs of patients receiving treatment as long as the patient has consented.
  4. Ads which appear on your website must not contain testimonials or links to websites that have testimonials. You can link to social media sites but only if there are no patient reviews or ratings.
  5. You may post awards the clinic has received—but only if they don't include comparisons or superlatives. Avoid the words "best" or "most" for example.
  6. It is acceptable to say you are certified in a certain modality so lons as your certification could be independently vertified.
  7. You can say that you specialize in a particular practice area, treatment modality or demographic (so long as this can independently verified), but you can't say that you are a specialist (unless you are one), because that's a protected title.
  8. You can refer to teams (with their consent) as long as your statement is true and verifiable.
  9. If an advertisement offers discounted prices for packaged or bundled services, it must clearly state the alternative option to buy services individually. The test must also make it clear that patients can receive a refund for unused services.
  10. You can offer discounts for treatment if you choose.

This is Not OK

  1. Advertisements must only contain information about services for conditions that the PT is competent to diagnose and treat.
  2. Advertisements must not state or imply a guarantee of treatment results.
  3. Advertisements must not contain references to third-party websites or publications that carry testimonials or endorsements of physiotherapists—such as social media sites with customer reviews.
  4. Ads must not contain any direct, or indirect, or implied testimonials or endorsements.
  5. Advertisements must not contain any direct, indirect, or implied testimonials or endorsements. Endorsements are a specific type of advertising that usually employs a celebrity or a professional to say good things about a product or service.
  6. Advertisements must not state or imply that a physiotherapist's services are better than those offered by other physiotherapists. Do not use the words "best", "better than", "premier", "leader" for example.
  7. Advertisements must not state or imply that a certain brand or product is better than others.
  8. Is is not OK to offer free health care services which may be unnecessary.
  9. You cannot link to social media sites with customer reviews or star ratings such as Yelp for example.